Rob Enderle

About the Author Rob Enderle


Tech Buzz

The Tech Wars of 2018

We are coming up to the end of the year, and it’s a good time to look forward. Stepping outside of politics and the obvious war between the Democrats, Republicans and common sense, there is the war between Amazon and Google, which likely will redefine the growth of digital assistants. There’s also the war between Intel and Qualcomm in the personal computing arena.

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The Return of Industrial Espionage and the Building New Wave of Scandals

As powerful men drop like flies due to their inability to resist abusing their authority, it’s clear that the problem is widespread. Similarly, it’s likely that we’ll find the problem of alleged industrial espionage is not limited to Uber. You see, when people misuse authority — and the sexual harassment problem is a massive misuse of authority — folks typically don’t just misuse it in one area.

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BlackBerry: The Most Important Mobile Company of the Future?

If you are like many, when you saw this headline you likely were surprised BlackBerry was still around. As BlackBerry phones left the market, the company fell out of sight. However, behind the scenes it has been moving into industries like automotive. Also, it remains the leading vendor providing mobile security to our politicians, military personnel and major corporations.

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Fake News: Amazon Wants a Key to Your House

I’m getting tired of headlines that present something you might want to do as something you’d have to be crazy to do. Last week was a case in point: Headline after headline shouted out that Amazon wanted to get a key to your house. The initial reaction was hell no — but the reality is far more nuanced. You see, there are a lot of folks who live in places where their front entrance isn’t secure.

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Fighting Off the Harvey Weinsteins of the World Through Technology

Harvey Weinstein just went from most powerful man in Hollywood to punching bag — and while he deserved this, perhaps greater attention should go toward taking aggressive measures to prevent future Weinsteins — and there will be future Weinsteins. We need to stop acting surprised when this stuff comes out and instead take stronger steps to prevent this kind of thing in the future.

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IDG Contributor Network: Windows Mobile RIP – or how Steve Ballmer committed avoidable career suicide

One of the ironic things this century on technology is CEOs from many tech firms tried and failed to move their PC efforts to Smartphones and lost their jobs.  In some cases, more than one CEO at the same company lost their job only to find their successors killed the programs and did just fine.  This was especially true of Microsoft (Disclosure: Microsoft is a client of the author) where Ballmer’s mobile failure seemed to be the straw that caused his friend Bill Gates to can him, his successor, Satya Nadella, just effectively killed the program and not only isn’t he at risk, it just seemed to be the right thing to do.  

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Google Pixel 2: 8/10ths of an Apple-Killer Strategy

What would it take to cause Apple to fail? While Steve Jobs was alive, the prevalent belief was that it would take his removal from the company. That has happened, but Apple’s valuation and reserves are higher. Although the foundational element was removed, no one really went after Apple hard until last week, when Google launched a comprehensive strategy that clearly targeted the company.

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IDG Contributor Network: Windows On Snapdragon: the promise and problem of building an iPad Pro killer

One of the potentially biggest moves this decade for Windows is the platform’s move to include ARM as well as x86 support. This joint project by Microsoft and Qualcomm could be fascinating and very successful if done right — and another Windows RT if the execution is lacking. [Disclosure: Both Qualcomm and Microsoft are clients of the author] Interestingly, with the iPad Pro, Apple has shown that the market for this product exists, and that product is likely the primary competitor for what will result. 

Hardware is due in 2018, so we have plenty of time to look at the promise and potential problems with Windows on Snapdragon.

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Anticipating the Smart World of 2027: A Billion Cameras and AI, Oh My…

Nvidia went to China last week and made a series of interesting announcements having to do with smart cities and autonomous cars. IBM made an announcement on advancements in tying the Weather Channel to its Watson artificial intelligence engine, and improvements in targeted marketing. We also found out about Oculus’ Fall in Love VR project which is kind of like the The Bachelor.

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IDG Contributor Network: The virtual keyboard and the beginning of the end for physical user PC controls

The idea of a virtual keyboard isn’t new, we’ve had projection keyboards in market on and off for years, but they never sold well.  But with the advent of Mixed Reality and, thanks to Smartphones, a far greater acceptance for buttons that don’t move, this concept of dumping the hardware for something else it is gaining momentum again.  Microsoft, [Disclosure: Microsoft is a client of the author] just got a patent for a new type of virtual keyboard to be used in Mixed Reality that not only has the potential to end physical keyboards, but all physical input methods including Stylus and mice as well. 

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Sony’s Foolish Failure to Learn From Microsoft’s Mistake

Microsoft has learned a lot of very hard lessons over the last couple of decades, and it continues to surprise and annoy me that other firms seem to have the suicidal tendency to learn the same lessons the hard way. It is far better and cheaper to avoid the mistakes of others, but firms like Apple, Google and, most recently, Sony seem to want to experience past Microsoft disasters first hand.

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IDG Contributor Network: Microsoft Security stopped being an oxymoron with the acquisition of Hexadite

One of the most frustrating things to watch during the early years of Microsoft (Disclosure: Microsoft is a client of the author) was their lack of interest in security.  It was almost as if, when anyone there heard the term, they’d cover up their ears and say “la, la, la, la, la” until you went away. And, as the century turned, Microsoft security meant anything but security, it was mostly bad joke that hit products like Windows and Internet Explorer particularly hard. But this week’s announcement (ranked as the 3rd most important acquisition this year) they are buying Hexadite showcases that over the last ten years Microsoft made a huge pivot. It finally understood that being unsecure could not only result in massive liability for the firm, but was creating a massive drag on the brand because it reflected poorly on quality. It particularly hurt sales of their products in the enterprise. 

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IDG Contributor Network: The coming evolution of the conversational interface

Last week I wrote on how Cortana and her peers, Apple Siri and Amazon Alexa, were likely to evolve in a VR world to become the primary interface because touch, mice, and keyboards, in a virtual world, make aren’t practical unless you are emulating something that uses them. Because of Cortana’s connection to video gaming, I think it, or she, has an advantage over the others. This is because you can emulate the future in a game and reduce the resistance the change so that when the interface matures people, at least those that have played the game that uses her, will not only be ready for the change they’ll drive it rather than resist it. 

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Russia, Fake News and Facebook: 24/7 Manipulation

Back when the Internet first came to be, there was the belief that the result would be more facts, less censorship, more intelligent discourse and less successful manipulation. Being able to converse with each other would lead people to be more honest, and our world increasingly would resemble a utopian ideal of peace and prosperity. Now, decades later, “fake news” has proliferated.

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